Your core banking system processes transactions. Affinity Trend processes decisions.
A predictive intelligence platform built for regulated financial institutions. It connects your behavioral data to operational decisions — in real time.
- Credit & collections propensity. Identify which customers are most likely to convert or pay — and focus your team where it drives the highest return.
- Best Time to Call (BTTC). Detect the optimal contact window for each customer based on their actual behavior — not your institution's schedule. Validated result: +15% effective contact rate.
- Churn & early cancellation. Catch dropout signals before they happen. Intervene at the right moment and retain customers at minimal cost.
- System orchestration. Integrates via API with your CRM, core banking, or dialer. No rip-and-replace — we add intelligence on top of what you already run.
- Coming soon: fraud detection, risk modeling, and cross-sell. Responsible AI architecture — auditable, explainable, and built for regulated financial environments.
Years of experience
AI projects delivered
Team members
Proprietary AI models
Results in production
Real numbers. Regulated financial institution in Mexico. 2 million active customers, 200 outbound contact agents.
Who is Affinity Trend for?
Your core banking system processes transactions. Affinity Trend processes decisions. A predictive intelligence layer that plugs into your existing systems and turns customer behavioral data into measurable operational impact.
Chief Commercial Officer
Your sales team contacts thousands of customers — but most of those efforts don't convert.
- Know which customers are most likely to take a loan today
- Reach each customer at the moment they're most likely to pick up
- Grow origination without growing headcount
Collections & Retention Manager
Customers go delinquent or churn before you can act. Timing is everything.
- Anticipate delinquency and churn signals before they materialize
- Prioritize your portfolio where recovery probability is highest
- Reduce NPL with interventions at the right moment
Chief Risk & Operations Officer
You need smart decisions that are auditable, secure, and compliant with your regulatory environment.
- Federated architecture — your customer data never leaves your environment
- Auditable, explainable models — no black boxes
- Built for regulated financial environments across Latin America
Simple integration. Zero disruption.
The most common technical objections — answered directly.
Does it integrate with our existing systems?
Yes. Affinity Trend connects via API to your CRM, dialers (Genesys, Five9, Amazon Connect), core banking, and ERPs. We also support CSV/Excel data loads for institutions without available APIs. You don't replace anything — you add intelligence on top.
Does our customer data leave our environment?
No. We operate on a federated learning architecture: model intelligence is updated in a distributed manner, but your customer data never leaves your infrastructure. Everything is encrypted at rest and in transit (TLS 1.2+), stored on Microsoft Azure.
Is it compliant with financial regulations?
Yes. The platform is built for regulated financial environments across Latin America. Models are auditable and explainable. Outputs are analytical recommendations — final credit, collections, or contact decisions always remain the institution's responsibility.
How long does implementation take?
The full cycle from first contact to active contract is approximately 60 days. This includes diagnostic, NDA signing, MSA, and first Service Order. No lengthy IT project required, no infrastructure replacement.
What SLA do you guarantee?
99.5% monthly uptime, with coordinated maintenance windows and contractually defined support tiers. Specific conditions — including response times and remedies for non-compliance — are set in each enterprise MSA.
What happens to our data if we end the contract?
Your data is and remains your property at all times. Affinity Trend acts exclusively as a data processor under your instructions. Upon contract termination, all data is deleted within a maximum of 30 calendar days.
Book a Demo
Leave your details and an Affinity Trend advisor will reach out to find the right fit for your institution.
Frequently Asked Questions
Everything you need to know before getting started.
-
What types of institutions is this built for?
Affinity Trend is built for financial institutions with active credit, collections, or customer contact operations: banks, credit unions, fintechs, and retail lenders across Latin America. The ideal profile is an institution with 50,000+ active customers and a contact center or field agent team. The platform operates in regulated financial environments and is designed to comply with the applicable regulatory frameworks in the countries where it operates.
-
What results can I realistically expect?
In production with a regulated financial institution in Mexico (2 million active customers, 200 outbound agents), Affinity Trend delivered a +15% increase in effective contact rate, between 200 and 360 additional loans originated per month, and an estimated monthly incremental revenue of $134K–$242K USD. The monthly cost of the platform is a fraction of the revenue it generates.
-
How does it integrate with our current systems?
Affinity Trend integrates via API with the systems you already use: CRMs, dialers (Genesys, Five9, Amazon Connect, and others), core banking, and ERPs. It does not replace your existing infrastructure — it extends it with a decision intelligence layer. The typical integration cycle is 60 days from first contact to signed contract.
-
Does our customer data leave our environment?
No. Affinity Trend operates on a federated learning architecture: model intelligence is shared across institutions, but each client's data never leaves their environment. Data is encrypted at rest and in transit (TLS 1.2+), stored on Microsoft Azure infrastructure, and deleted within 30 calendar days of contract termination. To exercise your data rights, contact us at [email protected].
-
Are the platform's outputs automated decisions?
No. Affinity Trend's outputs are analytical recommendations — decision-support tools, not autonomous decisions. The platform operates under responsible AI principles: transparency in model behavior, human oversight at all times, and the client's right to request explanations of results. Final credit, collections, or contact decisions remain the institution's responsibility.
-
What uptime do you guarantee?
99.5% monthly uptime, with pre-coordinated maintenance windows and defined support tiers. All service conditions — including response times and remedies for non-compliance — are established in the Master Services Agreement (MSA) signed before any production module is activated.
-
What does the process to get started look like?
The process is straightforward and designed for regulated institutions. First, a diagnostic call to understand your operation and validate fit. Then we sign a mutual NDA before sharing technical details or running a demo. If there's alignment, we move to the MSA and first Service Order. The full cycle from first contact to active contract is approximately 60 days. Fill out the contact form and an advisor will reach out shortly.