Privacy Policy

1

Identity and address of the data controller

Affinity Trend S.A. de C.V. (hereinafter, "Affinity Trend"), with registered address at Homero 440, Floor 7, Polanco V Sección, Alcaldía Miguel Hidalgo, C.P. 11560, Mexico City, is the entity responsible for the processing of your personal data in accordance with applicable data protection law.

This Privacy Policy applies to all activities carried out on the website https://www.affinitytrend.ai/en/ (hereinafter, "the Website").

2

Personal data we collect

Affinity Trend does not collect or process sensitive personal data.

Prospects and Website users

Identification and contact data provided through the Website contact form.

Demo or pilot program applicants

Additionally: professional, demographic, and website behavioral data.

Active clients

Additionally: tax, financial, and patrimonial data required for service delivery.

3

How we collect your data

Your personal data is collected through:

The Website forms when you voluntarily complete them.
Cookies and tracking technologies (both proprietary and third-party) present on the Website, including behavioral advertising pixels and web beacons.
Directly from you when provided in connection with the delivery of our Services.

4

Purposes of data processing

A. Primary purposes

Identify you as a prospective client.
Contact you by phone, email, messaging apps, SMS, or other means to inform you about our services.
Follow up on information requests submitted through the Website.
Understand your browsing experience on the Website.
Register you as a client and fulfill obligations arising from the contractual relationship.
Verify the accuracy of the information provided.
Generate scores and recommendations aligned with your profile, activity, and/or business model.
Send confirmations, invoices, and service-related communications.
Process purchase requests, payments, and billing activities.
Produce reports, analyses, and statistics on service usage in anonymized form.
Improve the quality of our products, services, and browsing experience.
Monitor service quality and ensure the security of our networks and electronic communications.
Identify and prevent potentially unlawful conduct.
Address inquiries, complaints, and claims.
Comply with internal policies and legal obligations.

B. Secondary purposes

Unless you object, Affinity Trend may also process your data for:

Sending marketing, advertising, and telemarketing communications.
Building consumer profiles and analyzing browsing habits.
Personalized advertising through cookies or other technologies.
Market research and statistical analysis.
Training, validation, and continuous improvement of Affinity Trend's analytical models, in a manner that does not allow individual identification.

To object to secondary processing, write to [email protected]

5

Data transfers

Affinity Trend may transfer your personal data without requiring your consent in the following cases:

To competent authorities and third parties in cases required by law.
To Group Companies for the purposes set out in this Policy. Group Companies operate under privacy policies that comply with applicable regulations.

6

Your data rights

You or your legal representative may exercise your rights of Access, Rectification, Cancellation, and Objection, as well as revoke your consent, through the following channel:

[email protected]

Information required for your request

1

Data subject details: Full name, address, phone number, and email address where we should send the response.

2

Official ID: Copy of a valid government-issued photo ID (passport, national ID, or immigration document).

3

Representative (if applicable): Full name and notarized power of attorney or written authorization signed before two witnesses.

4

Right to exercise: Specify which right(s): Access, Rectification, Cancellation, and/or Objection, with a description of the data involved.

5

Supporting documentation backing your request (especially for rectification requests).

Response timelines:

Response: maximum 20 business days from receipt of the request.

Effectiveness: maximum 15 additional business days from notification of the decision.

If the request is incomplete, you will have 10 business days to remedy it from the date of our notice.

7

Restriction of use and disclosure

You may request the restriction of the use or disclosure of your personal data by writing to [email protected]. If your request is accepted, you will be registered on Affinity Trend's exclusion list.

8

Cookies and similar technologies

The Website uses proprietary and third-party cookies to improve your browsing experience, optimize platform performance, and personalize content and advertising.

How to disable non-essential cookies

Chrome Safari Edge Firefox Samsung Internet

Disabling technical cookies may affect the correct functioning of the Website.

9

Changes to this Privacy Policy

Any changes to this Policy will be published at https://www.affinitytrend.ai/en/privacy-policy with the corresponding update date. We recommend reviewing it periodically.

10

Information security

Affinity Trend maintains administrative, technical, and physical safeguards aligned with industry best practices, including SSL certificates to encrypt communications on the Website. These measures are designed to protect your information against damage, loss, alteration, destruction, or unauthorized use.

11

Consent

By providing your personal data through the Website registration form, you authorize Affinity Trend to use it for the purposes described in this Privacy Policy and acknowledge that you have read and had access to this document.